My work

Have a quick browse through my portfolio below

Case Study 1: AdVisible

For this leading digital marketing agency, I was assigned with rewriting their entire website in the span of a week! This isn’t usually how I’d go about a project but the team needed the copy for the launch of their new website’s look and feel so I got straight to work. I delivered every piece of content you see on their website today and it’s one of the biggest and most successful project’s I’ve been apart of to-date.

Case Study 2: Johnny Fontane's

A mafia-themed cocktail bar in Sydney’s Darlinghurst – inspired by the the character Johnny Fontane in the Godfather films – reached out to me to head their entire social media strategy. The bar was like no other in Sydney, serving up Chicago’s famous deep-dish pizzas, Cuban cigars, and a range of unique cocktail creations. Unfortunately, it’s no longer around, but I loved working on all aspects of Johnny Fontane’s social media. We raised brand awareness and reach to different target markets on Facebook and Instagram through high-quality, thoughtful organic social media content. 

Case Study 3: Let's Face It

Korean skincare & beauty brand Let’s Face It hired a digital marketing agency to work on the ins and outs of their social media strategy, which at the time was done by the owners when they had a moment between running the business. I worked alongside the agency to lead the organic component of their social media strategy. The results were magical – Let’s Face It went from a little kiosk in Liverpool Westfield to a full-blown online business that expanded quickly into the spotlight (and even featured on Vogue Australia!).

Case Study 4: Goterra

Canberra’s sustainable food waste management company Goterra worked alongside a PR agency who hired me to take care of their social media strategy, website blog writing campaign, and LinkedIn posting on behalf of Olympia Yarger, Founder and CEO of Goterra. I loved the concept from the get-go, and implemented a range of evergreen content pieces to be used throughout the various platforms employed by the brand. This is a brand to watch – Goterra’s success in the eco-friendly waste industry is expanding throughout Australia and even internationally at a rapid pace!

Case Study 5: Linktree

Due to my list of contacts in the marketing field, occasionally, I get to go out on a whim and do something a little different. I have ghostwritten articles for many reputable brands, the most recent being Linktree. This highly successful Melbourne start-up is the name on everyone’s lips these days. Linktree has 8 million people worldwide using their successful website and I had the privilege to write up a blog post for them on behalf of a good friend and mentor of mine, Joan Westenberg.

Case Study 6: Chargrill Charlie's

Sydney’s favourite chicken restaurant chain, Chargrill Charlie’s, needs no introduction. It was an honour to work with the ever-expanding company on their social media strategy back when they weren’t nearly as well-known as they are in Australia’s takeaway food landscape today.
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Get in touch with me

I know what a big deal it is to trust someone with your business needs. If you have any queries before you place your important project in my hands, please feel free to reach out and ask me anything that will give you the peace of mind I want you to have before working with me. I’ve got you.